Just getting content out there and hoping for the best doesn’t work anymore. If your business doesn’t have a solid content marketing strategy or it’s been a little while since it’s been updated, it might be time to adapt your plan for 2016.
In order to add value, your marketing needs to speak directly to the challenges that your ideal customer faces. Then you need to create unique, engaging content on a limited marketing budget. A content marketing mix can help you achieve this without breaking the bank.